Data Lake & Brand Protection Predictive Model
Industry:
Corporate Services
Region:
USA
Technology:
Data Science, Cloudera 5.8, Hadoop 2.x, SonicMQ, Oracle
The Business Challenge
The client is a leading provider of digital brand services to the most prominent businesses globally. They assist their customers in protecting their brands and trademarks from various phishing channels. The client wanted a streamlined mechanism to gather, analyze, and report this data on a day-to-day basis.
The Solution
- Automated anti-phishing service to identify the phishing content.
- Implement Big Data solutions to handle high volume and unstructured data.
- Monitoring domain registrations of exact matches and variants.
- Analyst view for all customer-facing data.
The Benefit
- Automated anti-phishing service helped the client in fraud prevention.
- Analyst view for all customer-facing data reduces the number of errors.
- Improved customer features (self-service) and reduced dial-in customer calls.
