Integrated Lead-to-Cash Solution Powered by Salesforce Marketing and Sales Cloud for a Leading Legal Services Provider
Industry:
Legal Services
Region:
USA
Technology:
Salesforce Marketing cloud, Sales cloud, Java, J2EE, Spring/Hibernate, RPA
The Business Challenge
The client is a leading business, legal and financial services provider to Fortune 500 companies. To accommodate the current market trends as part of the digital and modernization strategy, the client desired a cloud solution to manage its lead-to-cash process.
The Solution
- Web application to capture browsing data to Salesforce Cloud.
- Developed user interface and functionality for distribution lists.
- Followed two-way integrations with external applications.
- CPQ system for generating and sending quotes to the customers.
- Built reports and dashboards for different teams.
The Benefit
- All web enquires are captured as leads.
- Increased lead conversion rate.
- Qualified leads increased the sales closure percentage.
- Increased customer satisfaction
