Redesigned email Marketing Application
Industry:
Corporate Services
Region:
USA
Technology:
Web Development, UI/UX
The Business Challenge
The client helps insurance agents, mortgage brokers, real estate agents to accelerate online marketing. Client offers email marketing application to help businesses create marketing campaigns. However, the application lacked user-friendliness and there was no way to ensure that the emails aren’t going into the recipient’s spam folder.
The Solution
- Redesigned application’s user experience.
- Introduced modern UI skin.
- Navigation is simplified and made more intuitive.
The Benefits
- Faster maintenance of templates.
- Low-to-no training needs.
- Less customer calls.
